§ Proud of what you’re doing? Winners blog.
§ Staying connected with your customers? Winners blog.
§ Innovating and releasing new features? Winners blog.
Jobster blogs. 200 entries and counting so far this year. Indeed? 12 posts. SimplyHired? 9 posts.
Winners blog. And winners gain market share too.
You may want to add FlipDog to your list.
Posted by: John Stevens | July 26, 2006 at 04:39 AM
Interesting point about the number of blog posts. Have to think it was a big part of jobster's rise.
Posted by: Secrets of the Job Hunt | July 26, 2006 at 05:58 AM
Hi John. Thanks for posting. Flipdog is on my radar, but it's not clear to me what Monster plans to do with the site.
At the moment, the content and search options are limited; and the 'about flipdog' page gives no clue (to me) as to what differentiates flipdog from monster.
But I'll keep watching.
Bob :-)
Posted by: Bob Wilson | July 26, 2006 at 06:03 AM
Hi 'secrets'. Thanks for posting comments!
Bob :-)
Posted by: Bob Wilson | July 26, 2006 at 06:13 AM
Bob, did you get rid of trackbacks? Anyway, I agree :)
http://www.hrmdirect.com/hrm2/blog/index.php?entry=entry060726-115547
Posted by: Colin Kingsbury | July 26, 2006 at 08:57 AM
Thanks Colin! :-)
Yes, I did drop trackbacks ... the majority of them (not yours of course) were of the spam variety, and some were for 'adult content'. Very embarrassing on a professional blog. Just didn't feel that the risk was worth it.
Bob
Posted by: Bob Wilson | July 26, 2006 at 10:14 AM
Hi Bob,
While blogging is important, I believe that much of the trendline is based on traditional PR and media exposure (check our spike after the MySpace announcement in April). The same kind of spikes can be seen when we did announcements for dog-friendly filters, SimplyFired press announcements, etc.
That being said, we are currently getting someone to work on our blog (a respected blogger in the HR field). I would expect many more blog entries as early as next month.
Note: The folks at Jobster are doing a great job on their blog. I think many companies, not just job search companies, could learn from what they are doing.
Regards,
Damon Billian
SimplyHired Community Marketing Manager
Posted by: Damon Billian | July 26, 2006 at 12:12 PM